PORSCHE X THOMAS TRUM
The Art of Dreams at Hyères Design Parade
Services
Visual Identity, Environmental Design, Event Styling
Preview
Porsche Capsule Dreamscapes #01
Branding, art direction and event collaterals for the itinerant event series by Porsche, “The Art of Dreams”. In summer 2024 Porsche sets sail to Provence during Hyères Design Parade. For this special edition Dutch artist Thomas Trum, explored the world of colour, dynamism and machinery against the glorious natural backdrop of the South of France, exhibiting a chromatic spectacle across land, sea and sky.
Coming Soon
Agency
Amsterdam Berlin
Cover
Thomas Lohr
Porsche marks the sixth iteration of the traveling art and design initiative “The Art of Dreams,” which launched in 2021 in Paris, at Hyères Design Parade. Held at Hotel Le Provençal, “The Art of Dreams” explores colour, the movement of lines, and experiments with manufacturing processes, as well as presenting the new all-electric Porsche Macan.