F.A.T. KARTING LEAGUE
Race track for a new generation
Services
Art Direction, Visual Identity, Campaign, Environmental Graphics
Website
fat-kartingleague.com
Branding and art direction for F.A.T. International’s new project, F.A.T. Karting League. Co-founded by Formula 1 engineer Rob Smedley and F.A.T. International founder Ferdi Porsche, the league is built to uncover potential and accelerate talent. The identity pays tribute to the bold identity of F.A.T. through blue lenses and a youthful approach to graphic elements and racing.
Coming Soon
Cover
Cristian Bravo
F.A.T. Karting League represents an innovative entry point into professional racing, offering a comprehensive program co-founded by F1 engineer Rob Smedley and FAT International founder Ferdi Porsche. The league provides a turnkey racing experience with electric karts engineered by F1 professionals, featuring an arrive-and-drive model with transparent fixed costs. What sets this league apart is its significant opportunity for advancement, as participants can compete for a funded Formula 4 seat, making it a legitimate pathway into professional motorsport.