NIKE ACG
All Conditions Racing Department at UTMB
Focus
Branding, Environmental Graphics, Printed Collaterals
Visual collateral and identity design for Nike ACG Racing Department at UTMB 2025 in Chamonix. A bold and performance-driven graphic system inspired by topographic mapping, elevation profiles, and alpine racing culture, created to support a series of brand activations during one of the world’s most challenging trail running events. Through striking visuals and experimental layouts, the identity reimagines how endurance, terrain, and community intersect, cementing ACG’s presence at the heart of mountain sport culture.
Coming Soon
Cover
Caleb Olson wearing ACG prototype top and Ultrafly shoes 2026 , Nike
Nike ACG Racing Department unites a team of athletes driven by speed, endurance, and the pursuit of new challenges. Building on the legacy of Nike ACG, it embodies the spirit of the outdoors and the ambition to push beyond limits, no matter how high. Shaping the future of trail performance, the team works hand in hand with Nike ACG to pioneer innovations born in the mountains, refined in the Nike Sport Research Lab, and returned to the trail as cutting-edge equipment—delivering athletes the edge they need to go further.