MYTHERESA X BEMELMANS BAR
Upper East Side flair in downtown Aspen
Services
Branding, Environmental Graphics, Printed Collaterals
Preview
Event Impressions
Branding and environmental design for Mytheresa's pop-up collaboration with the iconic Bemelmans Bar in Aspen. The project merges New York's classic sophistication with Aspen's mountain charm, featuring a specially commissioned mural to Xavier Donnelly inspired by Ludwig Bemelmans' original artwork to create an immersive experience that honors both brands' heritage.
Coming Soon
Agency
Amsterdam Berlin
Images
Concept render
Mytheresa, the luxury e-commerce platform, collaborates with New York's legendary Bemelmans Bar from The Carlyle for a unique winter 2025 pop-up in Aspen. Both entities come together to create a new type of shopping experience enriched by the dramatic setting and the stylish classicism of Bemelmans Bar.