THE SOONER NOW
Rethinking the future of urban living

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Focus
Branding, Art Direction, Web Design, Environmental

Website
thesoonernow.com

Collective initiative by MINI and Freunde von Freunden. With aim to investigate the future of urban living. The identity evolves with every year, integrating new references to urban life, such as city mapping, materiality or street interventions.

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Cross-channel communication.

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Agency
MoreSleep

Images
Robert Rieger

The Sooner Now is a joint initiative of MINI Germany and Freunde von Freunden. Since 2016, a series of events have been exploring and questioning the future of urban living, bringing together creative minds. Parallel to the events a publishing platforms gives access to topic filtered content and a podcast.

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