The Sooner Now
Rethinking the future of urban living
Focus
Branding, Art Direction, Web Design, Environmental
Visit site
thesoonernow.com
Collective initiative by MINI and Freunde von Freunden. With aim to investigate the future of urban living. The identity evolves with every year, integrating new references to urban life, such as city mapping, materiality or street interventions.
Cross-channel communication.
Sharing ideas for a life in the city.
Made at
MoreSleep
Images
Robert Rieger
The Sooner Now is a joint initiative of MINI Germany and Freunde von Freunden. Since 2016, a series of events have been exploring and questioning the future of urban living, bringing together creative minds. Parallel to the events a publishing platforms gives access to topic filtered content and a podcast.