PORSCHE X NORMAN FOSTER
The Art of Dreams at Venice Architecture Biennale
Focus
Branding, Environmental Graphics, Collateral Material
Preview
Event Documentary
Visual identity and collateral design for Porsche The Art of Dreams at the Venice Biennale 2025, a collaboration with the Norman Foster Foundation exploring the future of mobility through a semi-permanent installation. Drawing from the organic grid structure of the architectural piece, the identity translated its geometry into a refined graphic system applied across invitations, communication, and on-site materials. A dialogue between engineering precision and architectural vision, the project positioned Porsche at the intersection of cultural innovation and design.
Coming Soon
Cover
Concept render, Amsterdam Berlin
The Art of Dreams continues Porsche’s commitment to cultural dialogue, bringing visionary collaborations to global stages. At the Venice Architecture Biennale 2025, the initiative highlighted the intersection of mobility, architecture, and design, inviting audiences to imagine new futures while reinforcing Porsche’s presence as a catalyst for innovation beyond the automotive world.