NIKE
KNVB kit launch
Services
Branding, Environmental Graphics, Printed Collaterals
Creative direction and experiential design for the launch of Nike’s 2026 Dutch National Football Team kits. Centred around a monumental laser installation, the project transformed the unveiling into a large-scale visual statement. A custom-built structure served as the focal point of the experience, combining architectural presence, light, and spatial design to create a striking activation that extended far beyond the event itself.
Coming Soon
Images
Home Teaser & Photography: Nike, Amsterdam Berlin, Gabriela
Nike and the Royal Dutch Football Association (KNVB) celebrated the launch of the Netherlands’ 2026 national team kits through an ambitious activation connecting football, national identity, and contemporary culture. A powerful laser beacon, visible across large parts of the Netherlands, transformed the launch into a nationwide spectacle. Bringing together players, invited guests, and media, the experience marked a new chapter for Dutch football on the international stage.