NIKE ACG
Research Mission: MOAB
Services
Branding, Environmental Graphics, Printed Collaterals
Branding and visual identity design for Nike ACG Research Mission: The Big Drop in Moab, Utah. Inspired by the desert’s extreme temperature shifts and the technical nature of the expedition, the graphic language translated scientific exploration into a bold, performance-driven identity. Applied across event collateral and branded touchpoints, the system supported an immersive experience at the intersection of product innovation, outdoor exploration, and environmental research.
Home Teaser & Photography
Nike ACG, Amsterdam Berlin, Thomas Lohr
Nike ACG Research Missions take innovation beyond the laboratory, testing performance equipment in real environments under extreme conditions. For its inaugural mission, 35 participants explored the desert landscapes of Moab over 48 hours, documenting temperature extremes while testing the new ACG Lava Flow UL insulated layer. Centred around a thermochromic Research Station overlooking the Green River, the experience combined product testing, environmental discovery, and local knowledge to push the boundaries of outdoor performance.