Creative direction and design for the Fashion Trust Arabia Awards 2025 event collateral, including the bespoke gala dinner menu, step & repeat, and supporting print assets. Drawing from themes of refinement, sculptural form, and elevated expression, the visual direction explored multiple routes—from timeless calligraphic compositions to architectural silhouettes inspired by the National Museum of Qatar or gold as a key scenographic element. Through a considered use of materials, specialty finishes, and personalised calligraphy, the final identity balanced luxury with contemporary restraint, creating a tactile, refined experience that complemented the gala’s atmosphere.