BENTLEY
Experiential Presence At F.A.T. Ice Race 2026
Services
Branding, Environmental Graphics, Printed Collaterals
Visual identity and design direction for Bentley’s brand activation at F.A.T. International Ice Race in Zell am See 2026. The project translated Bentley’s refined performance and craft ethos into a refined and bold visual system applied across posters, vinyl applications, and exclusive merchandise. Balancing heritage with a progressive edge, the identity activated the space with a distinct graphic language that resonated within the high-altitude motorsport setting, creating a cohesive brand experience on and off the ice.
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Coming Soon
Images
Home Teaser & Photography: Amsterdam Berlin, Philipp Koll
Bentley stands for handcrafted luxury, engineering excellence, and effortless power—a marque where performance meets uncompromising craftsmanship. At F.A.T. Ice Race 2026, the brand brought its unique interpretation of modern grand touring to the snowy circuit of Zell am See, engaging a new generation of automotive enthusiasts while reinforcing its legacy within contemporary car culture.