Asadero
Disrupting the history of asado
Focus
Branding, Web Design, Environmental
Website
asaderoparrilla.com
Inverting the gender roles of the traditionally male Asador and referencing to the Gaucho’s culture, Asadero’s identity takes on an all female concept, juxtaposing it to raw and bold expression through the restaurant’s interior and brand typography.
See the interior on The Spaces
Agency
MoreSleep
Cover
Javier Agustin Rojas
A new restaurant by Mezcla in Buenos Aires. Rooted in the Gaucho’s tradition and driven by the pursuit of disrupting history and feeding sustainability, the restaurant presents an elevated scenario for this Argentinian culinary gem.