How will we live in our cities tomorrow?

Innovation & Publishing

Art Direction, Branding, UX, UI, Social Media


The Sooner Now is a joint initiative of MINI Germany and Freunde von Freunden. Since 2016, a series of events have been exploring and questioned the future of urban living, bringing together alike minds.

Being a collaborative project The Sooner Now needed an inclusive identity. At the same time it had to stand out and support the invoative thinking.

The brand developed as the events evolved, it’s a meeting point between past and future; dynamic, graphic, with reference to urbanism.

Coming Soon

For inquiries and commisions

T +49 [0]178 480 8285

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