Links
thesoonernow.com
Sector
Innovation & Publishing
Services
Art Direction, Branding, UX, UI, Social Media
At
MoreSleep
The Sooner Now is a joint initiative of MINI Germany and Friends of Friends. Since 2016, a series of events have been exploring and questioned the future of urban living, bringing together alike minds.

Being a collaborative project The Sooner Now needed an inclusive identity. At the same time it had to stand out and support the invoative thinking.

The brand developed as the events evolved, it’s a meeting point between past and future; dynamic, graphic, with reference to urbanism.






Coming Soon










Contact

contact@lucaiiriti.com
+49 (0)178 480 8285
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