Porsche x Vitra
The Art of Dreams at Milan Design Week.

Focus
Branding, Environmental graphics, Event collaterals, Event styling.

Event views
Performance by Imre & Marne van Opstal

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The Art of Dreams

Branding, art direction and event collaterals for the itinerant event series by Porsche, “The Art of Dreams”. In 2024 Porsche celebrates the Pepita pattern together with Vitra at Milan Design Week. The design of the event explores the nature and boundaries of rhythm, repetition and geometry as a tribute to the motif. The event incorporates an artwork by Numen / For Use and a performance by the contemporary dance duo Imre & Marne van Opstal both following the same design principles.

Hero image
Amsterdam Berlin

Made at
Amsterdam Berlin

Porsche returns to Milan Design Week with “The Pattern of Dreams” – the fifth iteration of the traveling art and design initiative “The Art of Dreams” which launched in 2021 in Paris. Held at the Palazzo Clerici, “The Art of Dreams” explores pattern in all its forms inspired by the iconic Pepita pattern first exhibited in the Porsche 356 and later in the Porsche 911.